Instagram and Twitch rolled out new features this week that would boost short-form video content in ways reminiscent of TikTok’s discovery algorithm.
The changes come as TikTok remains on the verge of being banned in the U.S., potentially leaving a hole in the market that other social media platforms are already vying to fill.
Instagram announced Tuesday a tweak in its discovery algorithm that would amplify smaller creators through recommendations, which show users posts and reels from accounts they do not already follow through an algorithm that tracks and predicts their interests.
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